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European linen garments
are the best in the world. In order to identify
and spread this exceptional feature, the
CELC, (European Flax and Hemp Confederation)
created its own trademark: Masters of
Linen. It is released only to those
linen garments that are made in Europe.
The trademark has been created to develop
research and encourage creativity, and it
is released to all the products made of
linen: clothing, home garments and night
clothes. A true hallmark of origin and quality.
The brand Master of Linen certifies
the origin of the tissue that is cultivated
and fabricated in Western European countries.
High quality warrantee of resistance, colour
outfit, dimensional stability, precision
in the description of the tissue composition.
More than 10,000 linen cultivators (in France,
Belgium and Netherlands), 15 spinners (in
Italy, France, North Ireland, Belgium, Austria
and Germany) and 96 weavers in East Europe
have gathered their energies and their competences
to start this initiative.
This search for excellence, together with
a deep respect for linen and its features
is present in all the phases of its production.
Great attention is given to the selection
of the best varieties of plants to be cultivated
in order to get the best tissues. European
specialists are famous all over the world
for cultivating ecological linen together
with a great care for environment. Before
the spinning, the linen fiber is macerated
and scutched. These are very important procedures
which have to be done by experts with specific
skills. Masters of Linen spinners have improved
their ability in order to make tissues that
are purer, more smooth, more fashionable
and above all innovative.
For its finish linen
undergoes specific treatments which bring
forth a fiber easy to manage, to iron and
crease-resistant. European linen is traditionally
acknowledged as the best in the world. It
is cropped on the best soils, and is produced
and manufactured by highly skilled hands
using the most innovative techniques in
all the production phases.
That's why garments made
of tissues produced in the CELC countries
benefit from the brand Masters of Linen
which is registered in more than 60 countries.
Linen fibers are treated by 15 highly specialised
spinning laboratories located in Italy,
France, Northen Ireland, Belgium, Austria
and Germany. They produce a great variety
of goods, about 22000 tons a year. Thanks
to the creativity of its producers, Europe
is the leader in the transformation of the
linen yarns into tissues and knitting wear.
The most innovative weaving and knitting
wear plants are mostly located in Italy,
France, Belgium, Northen Ireland, Austria
and Spain.
The label certifies that the product
is cultivated, spun, weaved and finished
in Europe and that complies with precise
quality and technical standards for dimension
stability, colour lasting and mechanical
resistance.
Besides the quality of manufacturing, the
brand certifies the quality of the European
linen according to four principles:
- The linen certified by
Masters of Linen is
"easy style": this fiber
cherished by fashon designers can be used
for both classical and innovative declinations
of fashion. When natural qualities and
innovative technologies come together
linen is successful in any market.
- The linen certified by
Masters of Linen is "easy
wear": it is perfect for any
occasion, from the most important to the
daily ones. It can be used to make elegant,
comfortable and natural tissues suitable
to get in touch with the body skin.
- The linen certified by
Masters of Linen is
"easy care": it can be
easily managed because it dries rapidly
and improve its anti-creasing qualities.
- The linen certified by
Masters of Linen is "easy
sell": tanks to the labelling
and several promotional supports, distributors
are able to emphasize the products and
the consumers can identify the brand easily.
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